12 Key Skills Marketers Need in Today’s Digital Landscape
1. Creative Initiative
I always see it as a good sign when a marketer comes to me with ideas. There’s a serious lack of engagement between marketing teams and business owners.
2. Adaptability
The ability to adjust is essential. There are a lot of skills that help a marketer achieve set milestones.
3. Voice Search Optimization Skills
Voice search optimization is one of the newer skills that is critical for the digital marketing role.
4. AI Awareness
Marketers need to be aware of artificial intelligence in general. Today, we have numerous marketing activities like advertising relying on AI to help drive personalization
5. Social Media Marketing Skills
Though not necessarily new, social media marketing has definitely taken over for most businesses in terms of their marketing
6. An Omnichannel Focus
There’s no doubt that marketers need to know how to reach customers across multiple platforms.
7. The Ability to Nurture Leads
An essential skill is the ability to nurture leads. With hard selling and cold calling basically things of the past, lead nurturing is a must-have, especially in today’s digital landscape.
8. An Understanding of Lead Attribution
It’s important to understand lead attribution and focus on cost per acquisition instead of just cost per click and cost per impression
9. Data Science and Analytics
It’s common for many businesses to be sitting on a vast amount of data but not use it
10. The Ability to Influence
The ability to influence is a very vital skill that every marketer should strive to develop. With the power of the internet,
11. Content Writing Skills
Brilliant writing skills and content creation are one requirement that has become extremely important in today’s digital landscape
12. An Understanding of Technology
Understanding technology is a must. Most marketers today aren’t going to be really effective unless they know how to place tracking pixels, do minor SEO
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Thanks to Young entrepreneur council.
